Mobile App
growth Conference
ABOUT APPGALA
AppGala was built to cut through the noise of the industry and focus on what actually works.
What started in 2023 as a niche ASO community in Warsaw has grown into a European conference series for founders, product leaders, and marketing growth teams building mobile products.
Today, AppGala brings together people who don’t need theory — they come for real conversations, practical insights, and connections with others facing the same challenges.
What you will get
One Day. A Lot to Take Away
A full day of talks, real-world cases, networking and insights from the people building and growing apps.
Premium Content
Learn from 15+ top speakers on ua, creativity and product growth topics. No dry theory — just strategies that work today, and insights you’ll actually want to take back to your team
Networking
Meet C-level execs, founders, and product leads from top product companies — all in one place, ready to share and connect!
Special Vibe
Great ideas turn into future collaborations over cocktails. When the sessions end, the real connection begins. Experience the authentic Barcelona vibe with our signature networking events, premium catering, and an open bar
Speakers 2026
to be announced
become a speaker
AGENDA (TBA)
12:00 – 13:00
10:00 – 11:00
11:00 – 11:05
13:00 – 13:10
11:05 – 11:30
300 Experiments Later: What Actually Moves LTV
Olha Kashpur, Senior Product Manager at Flo Health
Olha will share what those 300+ experiments actually taught her — what moved LTV, what created noise, and how her approach to experimentation changed along the way.
11:30 – 11:55
why we fund only 1 in 10 Apps: inside ua financing decisions
Alexander Yatsenko , Strategic Growth Advisor at Digital Eagle
Key takeaways:
How UA financing helps mobile apps and games scale paid acquisition with external capital — without giving up equity.
How we score apps for financing: the key UA, revenue and cohort metrics behind the decision.
What founders can improve to become fundable and access capital for further growth.
How UA financing helps mobile apps and games scale paid acquisition with external capital — without giving up equity.
How we score apps for financing: the key UA, revenue and cohort metrics behind the decision.
What founders can improve to become fundable and access capital for further growth.
11:55 – 12:20
the 10x PM: Thinking Bigger with AI
Thomas Abbott, Product Manager at Uber
You will learn:
Master the 10x PM workflow by shifting from text-heavy PRDs to “Prototype-as-Spec” using Claude Code. You will discover how to build functional MVPs that validate complex logic before production, shrinking feedback loops from weeks to hours and more…
Master the 10x PM workflow by shifting from text-heavy PRDs to “Prototype-as-Spec” using Claude Code. You will discover how to build functional MVPs that validate complex logic before production, shrinking feedback loops from weeks to hours and more…
12:20 – 13:15
13:15 – 13:40
Craft as a moat in the age of AI slop apps. The story of BitePal
Ivan Alts , Co-CEO & Co-founder, Reface
What You Will Learn:
• Growth story from 0 to 10M downloads & App of the Day in 60+ countries
• “Duolingo but for weight loss” playbook
• How we turned raccoon into the heart of our performance marketing flywheel
• Growth story from 0 to 10M downloads & App of the Day in 60+ countries
• “Duolingo but for weight loss” playbook
• How we turned raccoon into the heart of our performance marketing flywheel
13:40 – 14:05
$60k → $1.8M/mo spend: how web funnels became the real growth engine. The story of Glam AI
Dmitrii Solomakin, Head of Web at Talaboos, ex-Head of Web at Glam AI
What You Will Learn:
–Why they deliberately stretched payback from 3 months to 6 – and paid 40% more per user
– Experimentation processes across funnels, paywalls, pricing, and subscription offers
– Growth stack: pLTV predictions, web quiz builder, payments & billing
–Why they deliberately stretched payback from 3 months to 6 – and paid 40% more per user
– Experimentation processes across funnels, paywalls, pricing, and subscription offers
– Growth stack: pLTV predictions, web quiz builder, payments & billing
14:05 – 14:50
Panel: Creatives, New Channels & Retargeting: Scaling Modern UA
Key discussion points:
• Creative testing frameworks & high-converting formats
• Channel diversification & scaling CTV
• Precision retargeting for incremental ROAS
• Media mix optimization & payback periods
• Creative testing frameworks & high-converting formats
• Channel diversification & scaling CTV
• Precision retargeting for incremental ROAS
• Media mix optimization & payback periods
14:50 – 15:50
15:50 – 16:15
Automating Game Design: Building an AI-Assisted Design Pipeline
Stanislav Stanković , Senior Game Design Director, EA Tracktwenty
12+ years in live game design across EA, Supercell, and Rovio. Led systems design for long-running mobile games including SimCity BuildIt. Currently building AI-assisted design workflows to scale ideation, analysis, and system design.
16:15 – 16:40
Cross-Screen Growth: How CTV Fits into Mobile App Marketing
Ruslan Azimov , Client partner, Amazon Ads
What you will learn:
– how to navigate Amazon ads ecosystem
– latest updates on app campaign capabilities
– case studies
– how to navigate Amazon ads ecosystem
– latest updates on app campaign capabilities
– case studies
16:40 – 17:05
Built for intent: what it actually takes to be agent-ready
Sindhu Sundaravadivelu , Senior Product Manager at Microsoft
What you will learn:
• Identity, observability, governance — translated into a design brief for any product
• Why “built for intent” is a data problem, not a model problem
• Why the connector ecosystem around an agent, not the agent itself, is where the real competition is heading
What you will learn:
• Identity, observability, governance — translated into a design brief for any product
• Why “built for intent” is a data problem, not a model problem
• Why the connector ecosystem around an agent, not the agent itself, is where the real competition is heading
17:05 – 17:50
tba
tba
Button
tba soon
13:10 – 13:40
tba
Jyoti Pannu, Product Manager at Booking (Speaking at personal capacity)
TBA
13:40 – 14:10
tba
Deepak Krishna , Senior Product Manager, Skyscanner
Product leader with experience across travel, food delivery and e-commerce. At Skyscanner, he is focused on multi-modal travel and expanding how travelers discover and compare transport options.
14:40 – 15:10
16:10 – 16:50
Panel: The First Two Minutes: Onboarding and Paywall as Your Entire Monetization Strategy
This panel brings together monetization, product, and growth leaders to discuss what actually drives sustainable revenue in the first user session. The conversation will cover onboarding architecture, personalization, quiz-style funnels, paywall timing, pricing, free trials, freemium models, and the growing role of AI-driven dynamic paywalls.
16:50 – 17:20
tba
tba
Become a speaker
Looking for a speaker. Maybe it’s you?
17:50 – 22:00
19:00 – 22:00
for VIPs, Speakers & Special Guests | Secret Premium Venue (TBA)
Gallery
Don’t miss the ultimate afterparty! Connect with top industry pros, enjoy great vibes, and spark new ideas in a laid-back, unforgettable setting.
Tickets
Until oct 10
super Early birds
02
DAYS
:
15
hours
:
46
Minutes
:
46
Second
Attendee
For mobile product companies
249€
149€
For app publishers, game studios, consumer apps & product teams. Read the Company Classification Guide.
All conference sessions
Catered lunch & coffee breaks
Premium Evening Catering & Open Bar
Group tickets X3
group package ( 3 tickets )
199€
119€
Buy 3 tickets and save 30% compared to Basic price. For app publishers, game studios, consumer apps & product teams
Everything in Basic × 3 people
All conference sessions
Catered lunch & coffee breaks
Premium Evening Catering & Open Bar
Service
FOR SERVICE PROVIDERS
999€
799€
For agencies, SaaS platforms, vendors, consultants & solution providers
Everything in Basic
Visibility to 150 mobile decision-makers
Premium Evening Catering & Open Bar
VIP
PREMIUM EXPERIENCE
499€
399€
For mobile product companies.
Read the Company Classification Guide.
Everything in Basic
Company logo on the website
Limited spots
✨ EXCLUSIVE AFTERPARTY BY DIGITAL EAGLE with premium guests (TBA)
Need an invoice?
Just contact us at vlad@appgala.events, and we’ll take care of it!
Interested in sponsoring or partnering
with us?
Become a sponsor
with us?
Sponsor companies
Diamond SponsorS
gold
partners & communities
previous participants
Our networking just got easier!
Networking
with Pine
with Pine
Each conference participant received an invite link from the Pine networking application by email.
Join over 100 companies!
OCT 22, 2026
00
DAYS
:
00
hours
:
00
Minutes
Spots are limited. Join AppGala Barcelona Conference!
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