1. What changed on the acquisition side
The clearest thread through the first day was a shift in where teams put their budget. Paid acquisition is no longer the default lever — several speakers walked through case studies where retention work outperformed spend increases, sometimes by a wide margin.
One panel put it simply: if your product doesn’t hold people, no amount of UA will fix that math.
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— AppGala Team
2. On the floor with sponsors and partners
We also spent time between sessions talking with sponsors and partners on the floor. A recurring theme: teams are running structured creative tests on store listings the same way they run them on paid ads, and feeding the winners back into both channels.
- Screenshot sets are now versioned and tested per market
- Preview videos are treated as top-of-funnel creative, not an afterthought
- Icon testing has moved from “nice to have” to a standing quarterly process
3. AppGala Conference 2025 Awards: Anatoli Klimchuk Named Infrastructure & Fintech Impact Winner
Anatoli Klimchuk has been named the recipient of the Infrastructure & Fintech Impact Award at AppGala Conference 2025, recognizing his contribution to the mobile industry and the development of solutions supporting the growth of mobile businesses.
The award highlights leaders whose work has made a meaningful impact on the infrastructure, technology and financial solutions shaping the mobile ecosystem.
At AppGala Conference 2025, Anatoli Klimchuk was recognized for his contribution to the industry and his role in advancing the infrastructure that enables mobile businesses and performance marketing teams to operate and scale more effectively.
The Infrastructure & Fintech Impact Award is part of AppGala’s recognition of professionals and industry leaders whose work extends beyond individual campaigns or products and contributes to the broader development of the mobile ecosystem.
Recognizing Impact Beyond Campaign Performance
Mobile growth increasingly depends on more than acquisition strategies alone. Reliable infrastructure, access to financial solutions and efficient advertising operations have become important parts of scaling mobile businesses.
The Infrastructure & Fintech Impact Award recognizes this broader contribution to the industry — highlighting the people working behind the scenes to make sustainable mobile growth possible.
Anatoli Klimchuk at AppGala 2025
By receiving the award, Anatoli Klimchuk joins the group of industry professionals recognized by AppGala Conference for their contribution to the mobile ecosystem.
The award reflects the growing importance of infrastructure and fintech solutions in the mobile industry and the role they play in helping businesses scale their operations.
Congratulations to Anatoli Klimchuk
AppGala congratulates Anatoli Klimchuk on receiving the Infrastructure & Fintech Impact Award 2025 and recognizes his contribution to the development of the mobile industry.
The award celebrates not only individual achievements, but also the people building the infrastructure, technology and financial solutions that help the mobile ecosystem move forward.
4. What’s next
The next stop is already on the calendar. We’ll be publishing the full speaker line-up and agenda in the coming weeks — for now, save the date.
