What you will get
MEET PEOPLE BUILDING & GROWING APPS
Meet app founders, product managers and growth experts. Compare approaches, share experiences and find potential collaborators
IDEAS FOR YOUR NEXT GROWTH MOVE
Learn from 15+ speakers across user acquisition, creative and product growth. Discover approaches to test with your team
KEEP THE CONVERSATION GOING
Continue the conversation over catered food and drinks on the rooftop. Catering and an open bar are included in your ticket
Speakers 2026
AGENDA (TBA)
12:00 – 13:00
10:00 – 11:00
11:00 – 11:05
13:00 – 13:10
11:05 – 11:30
300 Experiments Later: What Actually Moves LTV
Olha Kashpur, Senior Product Manager at Flo Health
Olha will share what those 300+ experiments actually taught her — what moved LTV, what created noise, and how her approach to experimentation changed along the way.
11:30 – 11:55
why we fund only 1 in 10 Apps: inside ua financing decisions
Alexander Yatsenko , Strategic Growth Advisor at Digital Eagle
You will learn:
– How UA financing helps mobile apps and games scale paid acquisition with external capital — without giving up equity.
– How we score apps for financing: the key UA, revenue and cohort metrics behind the decision.
What founders can improve to become fundable and access capital for further growth.
– How UA financing helps mobile apps and games scale paid acquisition with external capital — without giving up equity.
– How we score apps for financing: the key UA, revenue and cohort metrics behind the decision.
What founders can improve to become fundable and access capital for further growth.
11:55 – 12:20
the 10x PM: Thinking Bigger with AI
Thomas Abbott, Product Manager at Uber
You will learn:
– Master the 10x PM workflow by shifting from text-heavy PRDs to “Prototype-as-Spec” using Claude Code. You will discover how to build functional MVPs that validate complex logic before production, shrinking feedback loops from weeks to hours and more…
– Master the 10x PM workflow by shifting from text-heavy PRDs to “Prototype-as-Spec” using Claude Code. You will discover how to build functional MVPs that validate complex logic before production, shrinking feedback loops from weeks to hours and more…
12:20 – 13:15
13:15 – 13:40
Craft as a moat in the age of AI slop apps. The story of BitePal
Ivan Alts , Co-CEO & Co-founder, Reface AI
What You Will Learn:
• Growth story from 0 to 10M downloads & App of the Day in 60+ countries
• “Duolingo but for weight loss” playbook
• How we turned raccoon into the heart of our performance marketing flywheel
• Growth story from 0 to 10M downloads & App of the Day in 60+ countries
• “Duolingo but for weight loss” playbook
• How we turned raccoon into the heart of our performance marketing flywheel
13:40 – 14:05
$60k → $1.8M/mo spend: how web funnels became the real growth engine. The story of Glam AI
Dmitrii Solomakin, Head of Web at Talaboos, ex-Head of Web at Glam AI
What You Will Learn:
– Why they deliberately stretched payback from 3 months to 6 – and paid 40% more per user
– Experimentation processes across funnels, paywalls, pricing, and subscription offers
– Growth stack: pLTV predictions, web quiz builder, payments & billing
– Why they deliberately stretched payback from 3 months to 6 – and paid 40% more per user
– Experimentation processes across funnels, paywalls, pricing, and subscription offers
– Growth stack: pLTV predictions, web quiz builder, payments & billing
14:05 – 14:50
Panel: Creatives, New Channels & Retargeting: Scaling Modern UA
Key discussion points:
• Creative testing frameworks & high-converting formats
• Channel diversification & scaling CTV
• Precision retargeting for incremental ROAS
• Media mix optimization & payback periods
• Creative testing frameworks & high-converting formats
• Channel diversification & scaling CTV
• Precision retargeting for incremental ROAS
• Media mix optimization & payback periods
14:50 – 15:50
15:50 – 16:15
Automating Game Design: Building an AI-Assisted Design Pipeline
Stanislav Stanković , Senior Game Design Director, EA Tracktwenty
What You Will Learn:
– Why game design is still a manual, inconsistent, and non-scalable process
– How to structure design thinking into modular “skills” that AI can execute
– A real example of an AI-assisted design toolkit (Game Design Skills Bundle)
– Why game design is still a manual, inconsistent, and non-scalable process
– How to structure design thinking into modular “skills” that AI can execute
– A real example of an AI-assisted design toolkit (Game Design Skills Bundle)
16:15 – 16:40
Cross-Screen Growth: How CTV Fits into Mobile App Marketing
Ruslan Azimov , Client partner, Amazon Ads
What you will learn:
– How to navigate Amazon ads ecosystem
– Latest updates on app campaign capabilities
– Case studies
– How to navigate Amazon ads ecosystem
– Latest updates on app campaign capabilities
– Case studies
16:40 – 17:05
Built for intent: what it actually takes to be agent-ready
Sindhu Sundaravadivelu , Principal Product Manager at Microsoft
What you will learn:
• Identity, observability, governance — translated into a design brief for any product
• Why “built for intent” is a data problem, not a model problem
• Why the connector ecosystem around an agent, not the agent itself, is where the real competition is heading
What you will learn:
• Identity, observability, governance — translated into a design brief for any product
• Why “built for intent” is a data problem, not a model problem
• Why the connector ecosystem around an agent, not the agent itself, is where the real competition is heading
17:05 – 17:50
From User Insight to Product Impact: Building Experiences That Drive Real Value
Key discussion points
• Understanding user needs through research, data, and behavioral signals
• Discovery, onboarding, and value creation
• Designing for Humans and AI Agents: Rethinking Engagement in the AI Era.
• Personalization and AI: where they genuinely add value
• Measuring impact beyond feature adoption and short-term conversion and more
• Understanding user needs through research, data, and behavioral signals
• Discovery, onboarding, and value creation
• Designing for Humans and AI Agents: Rethinking Engagement in the AI Era.
• Personalization and AI: where they genuinely add value
• Measuring impact beyond feature adoption and short-term conversion and more
13:10 – 13:40
tba
Jyoti Pannu, Product Manager at Booking (Speaking at personal capacity)
TBA
13:40 – 14:10
tba
Deepak Krishna , Senior Product Manager, Skyscanner
Product leader with experience across travel, food delivery and e-commerce. At Skyscanner, he is focused on multi-modal travel and expanding how travelers discover and compare transport options.
14:40 – 15:10
16:10 – 16:50
Panel: The First Two Minutes: Onboarding and Paywall as Your Entire Monetization Strategy
This panel brings together monetization, product, and growth leaders to discuss what actually drives sustainable revenue in the first user session. The conversation will cover onboarding architecture, personalization, quiz-style funnels, paywall timing, pricing, free trials, freemium models, and the growing role of AI-driven dynamic paywalls.
16:50 – 17:20
tba
tba
Become a speaker
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17:50 – 22:00
19:00 – 22:00
oct 23, 19:30 vip party
for VIPs, Speakers & Special Guests | Secret Premium Venue (TBA)
Gallery
Don’t miss the ultimate afterparty! Connect with top industry pros, enjoy great vibes, and spark new ideas in a laid-back, unforgettable setting.
Tickets
Until oct 18
super Early birds
02
DAYS
:
15
hours
:
46
Minutes
:
46
Second
Attendee
For mobile product companies
249€
149€
For app publishers, game studios, consumer apps & product teams. Read the Company Classification Guide.
All conference sessions
Catered lunch & coffee breaks
Premium Evening Catering & Open Bar
Group tickets X3
group package ( 3 tickets )
199€
100€
Buy 3 tickets and save 30% compared to Basic price. For app publishers, game studios, consumer apps & product teams
Everything in Basic × 3 people
All conference sessions
Catered lunch & coffee breaks
Premium Evening Catering & Open Bar
Service
FOR SERVICE PROVIDERS
999€
799€
For agencies, SaaS platforms, vendors, consultants & solution providers
Everything in Basic
Visibility to 150 mobile decision-makers
Premium Evening Catering & Open Bar
VIP
PREMIUM EXPERIENCE
499€
399€
For mobile product companies.
Read the Company Classification Guide.
Everything in Basic
Company logo on the website
Limited spots
✨ EXCLUSIVE AFTERPARTY BY DIGITAL EAGLE (TBA), Oct 23
Coming with a friend?
Get 30% off both tickets. Select 2 tickets and use code FRIENDS at 2nd step of checkout
Need an invoice?
Just contact us at vlad@appgala.events, and we’ll take care of it!
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Our Space
COAC (Col·legi d’Arquitectes de
Catalunya) 08002, Barcelona, Plaça Nova, 5
Catalunya) 08002, Barcelona, Plaça Nova, 5
previous participants
Our networking just got easier!
Networking
with Pine
with Pine
Each conference participant received an invite link from the Pine networking application by email.
faq
What language is the conference in?
All talks and panel discussions are held in English.
Will there be time for networking?
Yes. Connect with app founders, product managers, UA and growth leads during coffee breaks, lunch and evening networking. There’s time throughout the day to exchange ideas and get to know other attendees. Use the app PINE
Will the sessions be recorded?
No, session recordings will not be available. Attend in person to hear the talks, take part in discussions and connect with the speakers.
Are food and drinks included??
Yes! Every ticket includes coffee breaks with snacks, a catered lunch, evening bites and an open bar. We’ll keep you well fed throughout the day!
How can I become a media partner?
We’d love to hear from you! Email maria@appgala.events to discuss media partnership opportunities.
Join over 100 companies!
OCT 22, 2026
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