How it was
AppGala Barcelona brought together founders, product leaders, marketers, user acquisition specialists and industry experts for a full day of practical insights, open conversations and new connections.
Hosted at COAC — Col·legi d’Arquitectes de Catalunya, right in the heart of Barcelona’s Gothic Quarter, the conference had everything we wanted it to have: a strong speaker line-up, honest industry discussions, plenty of time to meet people, and an atmosphere that felt more like a gathering of the mobile community than a traditional conference.
Here’s how the day unfolded.
01 — Talks & Panels: Real Experience, Practical Ideas
The conference brought 15 speakers from some of the most recognised companies in mobile, technology, gaming and product — including Uber, Microsoft, Rovio, TikTok, Canva, Omio, EA, Booking, Glovo, FLO, Reface, Picsart, Skyscanner and more.
Across the sessions, the conversations moved from user acquisition and creative strategy to AI-powered workflows, product design, monetization and experimentation.
We heard from:
- Olha Kashpur (FLO) shared lessons from more than 300 experiments and what actually moves LTV.
- Alexander Yatsenko (Digital Eagle) opened up the thinking behind UA financing decisions and why only a small share of apps qualify.
- Thomas Abbott (Uber) explored how AI and prototype-as-spec workflows can help product managers move faster.
- Ivan Alts (Reface AI) told the growth story behind BitePal — from zero to 10 million downloads.
- Dmitrii Solomakin (Talaboos, ex-Glam AI) broke down how web funnels became a major growth engine.
- Stanislav Stanković (EA Tracktwenty) showed how AI can support and structure the game design process.
- Sindhu Sundaravadivelu (Microsoft) discussed what it takes to build products ready for AI agents.
Two panel discussions brought different perspectives into the room:
Creatives, New Channels & Retargeting: Scaling Modern UA explored creative testing, channel diversification, CTV, retargeting and media mix optimisation.
From User Insight to Product Impact: Building Experiences That Drive Real Value focused on understanding user needs, discovery, onboarding, personalisation and designing experiences for both people and AI agents.
The common thread throughout the programme was simple: less theory, more experience from people doing the work every day. AppGala Conference
02 — A Full Day of Conversations & Connections
At AppGala, networking isn’t something squeezed into the last 15 minutes of the agenda. It’s part of the experience.
The day started with a welcome breakfast, giving guests a chance to settle in, meet fellow attendees and start conversations before the sessions began.
Over lunch and networking breaks, the conversations continued — between founders, product teams, marketers, growth specialists and potential partners. Attendees could also use Pine, our networking app, to connect with other participants.
And when the conference programme wrapped up, we took the conversations upstairs.
03 — Rooftop Afterparty 🍸
We couldn’t finish the day without giving everyone more time together.
The afterparty took place on the rooftop at COAC, with beautiful views over Barcelona and the Cathedral as the backdrop. Cocktails, music, food and an open bar set the scene for a relaxed evening.
After a full day of talks and discussions, it was time to put the agenda aside, catch up with new acquaintances and enjoy the company of the AppGala community.
Some of the best conference moments happen after the last session — and this evening was a perfect reminder of that.
04 — Gamification & Prize Giveaway
We added a little friendly competition to the day.
Throughout the conference, attendees collected points by taking part in different activities: visiting partner stands, asking questions, sharing photos and completing challenges.
At the end of the programme, we announced the prize draw winners. The prizes made the competition especially exciting:
- Two tickets to FC Barcelona vs Real Madrid — El Clásico
- LEGO sets
- Champagne
- Special prizes from Digital Eagle
A big thank-you to Digital Eagle for joining the giveaway
05 — Sponsors & Partners
An event like AppGala comes together thanks to companies that believe in bringing the mobile industry closer.
A special thank-you to our sponsors:
- Digital Eagle — Main Sponsor (Advertising infrastructure and UA financing for mobile apps and digital businesses, including ad accounts and flexible funding for user acquisition.)
- Campaignswell — Gold Sponsor (AI-powered analytics platform helping mobile apps and games track marketing performance, predict LTV and ROAS, and scale ad spend profitably.)
Thank you for supporting AppGala Barcelona and helping us create a place where mobile professionals can exchange ideas, meet future collaborators and build new opportunities.
07 — What’s Next? AppGala London 2027
Barcelona was one chapter. The next one will take us to London in March 2027.
We’re already looking forward to bringing the mobile community together again — with fresh perspectives, practical discussions and more opportunities to meet the people building what’s next in mobile.
